New Delhi: Wahter, India’s advertising and packaged drinking water brand has achieved remarkable success within the first month of its launch, selling 2 lac bottles in the Delhi NCR region. This accomplishment underscores Wahter’s commitment to revolutionizing the advertising industry while addressing the critical need for access to clean and affordable drinking water across India.
With a unique business model offering bottled drinking water at just Rs. 1 and Rs. 2, Wahter has quickly gained attention for its innovative approach. The market response to Wahter’s affordable bottled drinking water has been overwhelmingly positive, with exceptional sales performance and consumer enthusiasm. Wahter is refilling its carts and strollers almost twice daily at every location, underscoring the high demand and popularity of the product. Moreover, consumers are excited to see their favorite brands featured on the bottles, adding to the allure of Wahter’s offerings.
Wahter’s advertising-driven revenue model significantly influences brand preferences by offering cost-effective advertising solutions with extensive outreach. Unlike traditional advertising platforms, the advertising approach of Wahter enables precise targeting of marketing efforts, ensuring brands reach specific demographics and geographical areas accurately. Moreover, Wahter facilitates access to prime high-traffic locations like India Gate and Kartavya Path, which are typically inaccessible through conventional advertising means. By utilizing Wahter’s bottles as moving billboards, brands can enjoy prolonged visibility as consumers carry the bottles during their daily activities.
Mr. Amitt Nenwani, Co-founder of Wahter said, “Wahter aims to be the premier advertising medium for brands across industries. Within the next five years, our goal is to establish Wahter as the first choice of advertising platform for the top 100 brands, offering unparalleled visibility and engagement opportunities to advertisers. Additionally, consumers are eager to see their favorite brands featured on our bottles.”
According to Wahter, their partnership with the Shoobhi Foundation (BoAt) showcased the platform’s effectiveness by getting the best ROI in the industry. They were able to achieve an ROI of around 18% by getting more than 12 thousand scans from just 65 thousand bottles. They garnered more than 50,00,000 eyeballs across Delhi NCR, including demographics often overlooked by traditional advertising.
Looking ahead, Wahter aims to expand its reach and impact by partnering with top brands across industries and becoming the go-to platform for advertising needs. The company remains dedicated to its core values of affordability, sustainability, and accessibility, shaping the future of advertising in India and beyond.
