New Delhi:
Sirona – a feminine hygiene brand with the Sirona Hygiene Foundation, to mark Menstrual Hygiene Day, announces the donation of 5000 menstrual cups to underprivileged menstruators across India along with training over 3 menstrual cycles on how to use the cup to ensure adoption.
The Sirona Hygiene Foundation is the social responsibility arm of Sirona which works towards reducing period poverty and gender equality in India.
The foundation is aiming to provide menstrual cup accessibility and training to over 1 Lakh underprivileged women, through its flagship project- Lakhon Khwaishein.
In the last one year, the foundation has donated 5000 cups and this Menstrual Hygiene Day, 28th May, 2022, it pledges to donate another 5000 cups to achieve its goal of reducing period poverty.
To support the foundation’s efforts, the brand Sirona contributes INR 1 per product sold towards initiatives that improve menstrual health and hygiene of underprivileged women across India.
Period poverty is a public health crisis that has been difficult to solve despite numerous health programs. Especially in a country like India where menstruation is still a taboo.
The foundation was set up in 2020 and has been committed to educating, enabling, and empowering women everywhere with the means to improve their menstrual health and hygiene.
Deep Bajaj, CEO & Co-Founder, Sirona, said, “At the core of Sirona Hygiene Foundation lies a deep-rooted vision to see a world where every woman and girl is empowered to live a healthy life, free of stigma, prejudice, and forced choices. Our initiatives aim to break the cycle of age-old taboos and social norms that still dictate how a woman feels about and approaches her menstrual hygiene. If we all take a small step of spreading awareness and educating even one woman around us, we will cover miles of this long road ahead of us and get closer to ending period poverty.”
Dr Diksha S Chadha M.D., Director of Social Programs, Sirona Hygiene Foundation, said, “Starting from a place where we used to receive calls to donate pads, we are proud to have found community partners who dared to think ahead and support our sustainable menstruation solutions. Pads needed repeated funding, while menstrual cups donated and adopted once, can be used for upto 10 years…”
