Chennai:
Incredible India on Motorcycles On the occasion of the World Tourism Day (27th September) India tourism, Chennai, and the Big Biking Commune organized the flag-off of the ‘Ride in India’ campaign, an initiative to promote Motorcycles as a safe and responsible way to promote and boost domestic tourism. The flag-off event was held during the morning hours at the Institute of Hotel Management, Catering Technology, and Applied Nutrition, Taramani, Chennai.
The tourism sector, one of the biggest employment and forex generator has been largely affected due to the ongoing pandemic situation. With the markets opening up in a phased manner, there is a ray of hope for the tourism industry, and in a bid to boost domestic tourism and support local businesses, India tourism, Chennai along with the Big Biking Commune, one of the largest aggregator platform for the motorcycle community, jointly launched the ‘Ride in India’ Campaign to promote Motorcycle tourism, a new and growing trend in the country.
The event was flagged off by Shri Shreevats Sanjay, Deputy Director General (DDG) & Regional Director (South), Ministry of Tourism, Government of India, who while addressing the bikers and media said, “India ranked 3rd among 183 countries according to the World Tourism Council in 2018 and tourism is a big sector that contributes significantly to the GDP.
Currently, we are very concerned about reviving the tourism sector, keeping in mind the need for safe and responsible travel. Motorcycle tourism is a fast-growing sector now were many bikers and organized clubs are using motorcycles as a means of travel and to experience new destinations. On the occasion of World Tourism Day, we are happy to start this Ride in India initiative that encourages bikers to not only travel safely but also promote, support, and boost domestic tourism within the country.”.
Around 24 million Indian tourists travel abroad every year and spend at least $ 25 billion. “We can encourage these travelers to explore destinations in India, considering the difficulty in international travels at the current situation,” he added. Given the travel restriction and the importance to maintain social distancing, motorcycles offer one of the safest and responsible ways to travel within the country. Taking an active role in supporting and encouraging this form of tourism, the Ride in India campaign calls out to the motorcycle community to travel within the country and experience Incredible India on motorcycles.
This will in turn boost domestic tourism and the local businesses such as resorts, highway hotels, two-wheeler workshops, bike rentals, and other allied businesses. “Over the past 3 years, we have seen a big increase in motorcycling culture with large groups and organized clubs riding out to explore new destinations in India and across the borders. Motorcycles offer the flexibility to ride on your own and explore hard to access exotic locales and bikers active on social media to help promote pictures and videos of tourist destinations in a very active manner. We feel it is time for mainstream Motorcycle Tourism and ride out to popularise different destinations.
The Ride in India campaign is one such initiative and we hope to get large groups of bikers to take an active part in promoting and supporting domestic tourism in these difficult times,” says Mr. Arun Kumar, Chief Convener Big Biking Commune Pvt. Ltd. The campaign will begin on Oct 1st, 2020, and will be a two-month-long initiative with bikers registering their pledge to ‘Ride in India’ for the next 60 days across 90 tourism destinations in South India. To register for Ride in India, please visit www.bigbikingcommune.com. Websitebigbikingcommune.com | www.facebook.com/Bbikingcommune | www.instagram.com/bigbikingcommune/?hl=en. Image: On the eve of World Tourism Day, Big Biking Commune one of the largest aggregator platforms for the motorcycle community in partnership with India Tourism Chennai, flagged off the Ride in India Campaign. From (L to R ) Mr. Ramasubramaniam Brand Architect, Big Biking Commune, Shri Shreevats Sanjay, Deputy Director General (DDG) & Regional Director (South), Ministry of Tourism, Government of India and Mr. Arun Kumar, Convener Big Biking Commune along with the bikers at the flag-off ceremony of Ride in India.
